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Why 69.2% of People Are Leaving Their Purchases at Checkout
After all your online marketing efforts and new web design tweaks, don’t let your checkout process discourage people from completing their purchase from you
Yes, that’s right. According to over nine years’ worth of data from 4,263 respondents, the current cart abandonment rate average sits at 69.2%. This is resulting in a loss of over $260 billion in lost orders.
These are people who are deciding, at the very end of their experience, not to purchase the things they have already added to their online cart and made a prior commitment to buying.
After all that thinking, searching, and shopping, why stop at the end? Why decide not to buy what you’ve already thought about and gone through the process of buying?
The crazy thing is that this massive amount of money is recoverable primarily by optimizing the experience and design of the checkout process with tweaks that are proven to increase conversion.
What Kind of Person Is Leaving Their Purchase at the (Online) Checkout Counter?
Who is this 69.2% of people deciding to not buy the last minute? What steps have they…
