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Here’s Why Discounts Are Killing Your Brand (Even If They Work)
Once you cheapen your brand, there’s no going back.
Who doesn’t love a good deal?
I know I do.
Put me in any supermarket, and I’ll find the best price faster than you can say “sale.”
That 50% off tag? You’ve got my attention.
A “Buy One, Get One Free”? Now we’re talking.
It’s no surprise that discounts grab our attention.
Our brains are practically hardwired to react to them — creating urgency, triggering that FOMO (Fear of Missing Out), and giving us the sweet, sweet feeling of getting more for less.
From a brand’s point of view, it seems like a no-brainer: slash the price, see a sales spike, and everyone walks away happy.
But here’s the kicker: while discounts may drive short-term sales, they can permanently alter how your customers view your brand.
It’s not just a temporary price drop.
You’re shifting how people perceive the product’s value, quality, and even its reputation.
And that’s a problem.
Because, whether you realize it or not, you’re breaking one of marketing’s most sacred laws: The Law of…
