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How a Blog Can Build Trust in Your Business
Today’s consumers have seen it all and they need more than your guarantee before they pull out their wallet
Your Audience Doesn’t Trust You
As consumers, we have major trust issues. According to The Edelman Trust Barometer, distrust in business, government, NGOs, and the media are at an all-time high in 2020.
On average, today’s consumers don’t trust the media to deliver accurate information, we’ve lost a lot of faith in the government to do its job, we don’t believe NGOs are competent enough, and we’ve stopped taking companies at their word for what they can offer us. Unless you are living under a rock, this might not be too much of a surprise given the state of affairs today.
As a business, this means that it is necessary to focus your marketing on building trust and credibility with your audience. We no longer live in a day where you can list out the details and benefits of your product or service through an advertisement and watch sales grow. Today’s consumers are far more likely to trust and want to learn about your brand through…
