How I Book $1k per Month in Newsletter Ads.

I sold my first newsletter ad for $25 in September 2021.

8 months later, I’ve booked over $1,400 in ad revenue — in May alone.

My humble newsletter of 1,600 subscribers and 70 editions has earned over $2,500 YTD — including the $1,400 in May — with another ~$650 booked for June. Plus a few spots to fill.

I started this newsletter with zero intentions of monetizing it, so the added revenue is icing on the cake.

I’ve learned a lot — and I have a lot more to learn — about this whole newsletter advertising thing. But I’m going to share what I have learned so far, and how I’ve succeeded in monetizing my newsletter with ads and sponsorships.

Article Summary

While I’m not going to disclose specific ad rates or intimate details about my advertisers, I WILL cover…

• how I set my newsletter ad rates
• how I’ve managed to get (quite a few) inbound ad requests
• how I’ve sent outbound pitches — and landed several
• and how I’ve managed the back-end of ad scheduling, inventory, and advertiser communication

*A QUICK WARNING*

There’s no “hack” here.