Member-only story

How I Boosted My Website’s SEO With a Boring, Menial Method

It took about 15 minutes a day.

Zulie Rane
Better Marketing
6 min readMar 15, 2024

--

Foto de Marcus Aurelius: https://www.pexels.com/es-es/foto/mujer-relajacion-escritorio-ordenador-portatil-4064174/

You may wonder why I’ve been quiet lately, and it’s mostly because I started a new job as a content creator in-house. It’s been a lot of fun, very fast-moving, but it comes with a lot of pressure, too.

The biggest stressor? Our CEO wants us to increase our organic traffic by around 1000 percent within the next year or so. And for anyone who knows SEO, you’ll know that’s a pretty steep ask.

My manager and I brainstormed for hours. We consulted with an external SEO agency. We wrote new articles. We optimized existing articles. We spent too much time inside Semrush.

A few options stood out to us. We could lower our standards and spend less time doing quality control on articles. This would let us crank out more content. We could hire an additional writer, or find an agency to help us create more content. We could try to get PR to find a backlink strategy.

Finally, we decided to try a tactic that I’d never really taken seriously before: internal linking.

The strategy was simple:

  1. We picked one page we really, really wanted to drive traffic to.
  2. We figured out a set of keywords we wanted that page to rank for.

--

--

Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Zulie Rane
Zulie Rane

Written by Zulie Rane

Writer and cat mom. Opinions are my own. This is my just-for-fun profile! My official Medium profile is @Zulie_at_Medium.

Responses (122)