How I Made $24,874 by Sharing My Expertise on Clarity
Everyone has something valuable to say
When you’re building a startup, having additional streams of income can be a lifesaver. In late 2014, I left my full-time job to begin AdvertiseMint, a Facebook advertising agency. I was working 10 to 12 hours a day with my team, setting up campaigns, optimizing ad creatives, and ensuring clients were getting results well beyond their competitors.
Most entrepreneurs believe in having multiple streams of income. It was important to me, too, so I decided to pursue other means of earning money. That’s when I came across Clarity, a company that allows individuals to provide their expertise via 15 to 30-minute consulting calls.
Here is when the magic happened. Because I was rapidly becoming an expert in Facebook advertising, I possessed the knowledge that could easily help people avoid common, costly mistakes. I created a profile on Clarity and listed my expertise. My first consulting request came through in June 2015. Flash forward to today, and my clarity profile is showing $24,874.31 in revenue since I signed up, and I’m currently listed as the top expert on Clarity for Facebook advertising.
Although I wasn’t able to buy a private jet with my earnings, this extra income allowed me to hire additional employees for my team and grow my business. The income helped me write a best-selling book, The Complete Guide to Facebook Advertising, and launch complementary services, such as VideoMint. In the past five years, I’ve made 267 calls, with an average length of 20 minutes, bringing my estimated earnings to approximately $300 per hour since I’ve signed up. Not a bad way to pick up some extra cash for something you’re already an expert in. Because I think Clarity is such an amazing tool for entrepreneurs, I want to share a few tips that helped me grow my side hustle.
1. Everyone’s an Expert
Most people see the tasks they do on a daily basis as common. However, one person’s seemingly common knowledge is another person’s golden nugget of wisdom. For example, an HR expert might believe recruiting best practices to be common, but those best practices are likely unknown to those who are not HR professionals. In fact, I consult HR experts on Clarity when I have questions about legal issues as they pertain to the workplace or even when I want a second opinion on company-related decisions. Don’t forget that you have advice or expertise that is valuable to someone else.
2. Promote Your First Calls
Clarity gives you the option to offer your services for free or use its custom link that allows clients to contact you free of charge. My advice is to keep your hourly rate and then utilize the link to schedule any normal calls that come through. If you’re a lawyer, for example, you could set up introductory calls through Clarity to build credibility and reviews.
3. Increase Your Rates Over Time
When people hire experts on Clarity, they’re playing the time game, looking for the smartest expert for the shortest period of time. After all, the longer the call, the higher the price. If you’re new to Clarity, I recommend keeping your rates low so that you can pick up more calls and reviews. During the early stages, it’s important to build your credibility on the platform. Do that first, then once you’ve gained clientele and reviews, raise your price.
4. Promote Services on Other Platforms.
To help promote my Clarity calls, I implemented the Clarity widget into the sidebar of my blog. It let people know I was an expert and my time was valuable. If someone saw my rates and eventually got through to me, they were respectful of my time. You can also add your Clarity link to your email footer, email newsletters, and social media accounts.
5. Respect People’s Time
Since I was busy running my agency, respecting people’s time came naturally to me. However, looking back at all my five-star reviews, I understand that I did one thing really well: solving people’s problems as soon as possible. People do not want to chit chat, they wanted fast answers to their problems. I often answer my Clarity calls with “Hi, it’s wonderful to meet you. How can I help you today?” Since they are paying by the minute, callers feel that they get more bang for their buck when they get the answers to their questions as quickly as possible. This also helped me refine my skills in answering questions directly, without rambling.
6. Request Questions Up Front
Request any questions from the person in advance before your call. The caller can send those through the app to review before your session. Even though I love live Q&A sessions, asking for questions in advance would help ensure I could research the company, their competitors, and come back with fast bullet-point answers. It’s a great option for beginners who are also new to paid consulting. Do everything possible to ensure your advice is valuable and delivered quickly.
7. Be on Time
I learned this one the hard way. Because I had accidentally overbooked my schedule, I had two different calls go longer than expected. As a result, I was five minutes late to my Clarity call. Boom! My rating fell from 5 to 4.9. Make sure to leave a few minutes open before your session and jump onto the conference line five to ten minutes before the call begins. Callers are often excited at the thought of getting your expert advice, so make sure you are there to greet them upon arrival. Clarity begins billing the minute both callers are on the conference line, don’t worry about overcharging for arriving early on the line
As an entrepreneur starting my own advertising agency, any alternative source of income was welcome. Thanks to Clarity, I was able to pay my bills and grow my company. With my tips outlined here, I hope you too can use your side hustle to jumpstart your business.