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How I Tricked My Boss Into Thinking I Was A Marketing Genius
How to stand out and get noticed in marketing.
Marketers, let’s face it.
Standing out in our line of work isn’t easy.
While industries like engineering or finance have clear, measurable success markers, marketing?
It’s half science, half magic trick.
Everyone’s got an opinion, and somehow, every non-marketer in the company thinks they can do our job better.
I’ve sat through meetings where someone from accounting suggested we “just make a viral video.”
And don’t even get me started on management asking for a brand campaign that’s “creative but data-driven, trendy but timeless, broad but targeted.” The nerve!
So, when I found myself in a situation where I had to prove my worth — fast — I didn’t work harder. I worked smarter.
Suddenly, my campaigns looked more innovative.
My insights sounded sharper.
My strategies? Nothing short of visionary.
And the best part? My boss ate it up.
Did I game the system? Maybe.
Did it work? Absolutely.
