How Joseph Stalin Used ‘Photoshop’ to Create His Brand

A picture tells a thousand stories— even if they aren't true

Ash Jurberg
Better Marketing
Published in
5 min readNov 3, 2020

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Side profile of Josef Stalin in black and white
Source: WikiCommons

Marketing rule number one for dictators — you need to control the narrative.

Joseph Stalin took this rule on board by ensuring he managed public perception and wrote history to favor himself. Nowhere is this more evident than in the photographs…

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