How Justin Welsh Has Made $1.28 Million From Online Courses

This solopreneur has proven it’s possible with these 3 practical steps

Photo by Justin Welsh on justinwelsh.me

Justin Welsh doesn’t do ordinary.

As an executive, he helped build two wildly successful companies. Now, as a solopreneur, he’s made over $1.28 million from online courses.

And unlike many creators, Justin doesn’t charge thousands of dollars for his two courses.

They’re $150 each.

I’m addicted to Justin’s content. Over the last 12 months, I’ve followed his journey, and I wanted to learn why his courses are so successful.

In preparation for this article, I’ve:

• Taken both his courses — The Content OS and The LinkedIn OS
• Read through all his LinkedIn posts from the last six months. He posts twice a day.
• Devoured his weekly newsletters
• Listened to hours of podcasts
• Attended his session at Kajabi’s Virtual Summit — Ready Set Grow

I’ve broken his success down into three practical steps.

Assume anything you find interesting or useful in this article has come from Justin. I haven’t quoted everything.

But I have added links to the content he’s published.

Let’s go!

TABLE OF CONTENTS 
Step #1: Get Discovered Through Helpful, Engaging Content
1a) The Creator Funnel
1b) A Complete Social Media Strategy
1c) Adding Twitter Followers
1d) Adding LinkedIn Followers
1e) 7 Questions You Should Ask Yourself Before You Post Content
1f) Creating Social Media Content 10X Faster
1g) A Copywriting Formula to Create Viral Posts
Step #2: Build Trust With Your Audience
2a) Be Known For Something Specific
2b) “De-Platform” Followers Onto Your Email List
2c) 5 Specific Newsletter Writing Tips
Step #3: Sell Your Online Course/s
3a) Create Your First Online Course
3b) 5 Must-Have Ingredients for Your Course Landing Page
3c) Lock in Those Early, Ball-Rolling Reviews
3d) Craft a Course Pre-Sale Promotional Plan
3e) Execute Your Course Pre-Sale Promotional Plan
3f) Help Your Customers Help…