How Legendary Copywriter Gene Schwartz Wrote Bestselling Headlines

The two keys to writing innovative, persuasive headlines (+50 examples)

Cynthia Marinakos
Nov 4 · 12 min read
Illustration by Cynthia Marinakos.

“Exciting sight — watching the multi-talented genius’s fingers flying over the keyboard creating another brilliant ad. And then he’d sit back with that great smile, read it over and…

Thanks to Niklas Göke

Cynthia Marinakos

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Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns >> 101 proven ways to be a productive writer: https://bit.ly/2WZ3qpG

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