How To Build a Pipeline of Freelance Leads

Use prospecting, promoting, networking, and thought leadership to never run out of clients

Ryan Waggoner
May 30, 2019 · 19 min read
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Photo by Chris Barbalis on Unsplash

The Pyramid of Biz Dev

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1. Prospecting

Hi there, [I usually customize this paragraph for client] I saw your post on Craigslist for an iOS developer with hardware integration experience and wanted to introduce myself, since I have experience integrating several hardware projects with iOS, via Bluetooth and custom hardware SDKs. I'm a native iOS developer and I've done work for clients like Nike, Fannie Mae, Neutrogena, VMWare, Bayer, and dozens of startups. I've launched several dozen complex iOS apps for both App Store and enterprise, which have collectively grown to many millions of active users. [This is a link to a page on my site with some projects, but you could link directly to projects here] More here: [LINK][You could skip this paragraph, it's here to "pre-qualify" them] Just to make sure I don't waste your time, I am looking for remote contract iOS engagements, and I typically work on a flat project rate with a minimum of $xx,xxx, and most projects in the $xx,xxx - xx,xxx range. If the scope is undefined or the project is open-ended, I'm open to a weekly rate of $x,xxx as well. [I find Calendly more convenient for me, but you could also suggest two specific times] The next step would be to jump on a quick call to discuss the project and see if we're a good fit; let me know if any of these times work for you: https://calendly.com/mycompany/calls Thanks! Ryan Waggoner

2. Promoting

Posting about myself and my services around the web

Running ads to promote me and my services



3. Networking

You need a follow-up system

Hi Mike,Haven’t chatted in awhile, how’s NYC? I recently moved to Nashville, actually…pretty crazy change :)Just wanted to touch base and see how business is for you. I’m planning out the next 3-6 months and wondering if you know anyone who might need mobile app dev services? Would appreciate any referrals you might have :)Let’s grab coffee again next time I’m in NYC!Ryan
Hi Jason,It’s been a few months since we chatted, just wanted to touch base and see how the project is going. I’m building out my schedule for Q4 and I still have some availability if you have any mobile app dev coming up. Thanks!Ryan

Building your local network

Social networking and cold outreach

4. Thought Leadership

Conclusion

Better Marketing

Marketing advice & case studies to help you market…

Ryan Waggoner

Written by

I help freelancers and solo consultants build strong, sustainable careers that are financially and emotionally satisfying. Solo consultant since 2007.

Better Marketing

Marketing advice & case studies to help you market ethically, authentically, and efficiently.

Ryan Waggoner

Written by

I help freelancers and solo consultants build strong, sustainable careers that are financially and emotionally satisfying. Solo consultant since 2007.

Better Marketing

Marketing advice & case studies to help you market ethically, authentically, and efficiently.

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