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How to Change a National Conversation (and the 5 Things you Need for a Social Change Campaign)
Jordan Smith crested down the ski slopes, in mode. He didn’t have a care in the world. Final school exams were in the past. He had aced them. Now he was on holiday. Athletic and talented, Jordan could do anything he wanted.
The sun shone gold on the white powder. He barrelled down behind his friend. The bottom of the run was rough, but there was no chance of getting injured. His friend became airborne. Skiing was like flying. Bliss.
One second later, Jordan was flying. Suddenly, a ski became caught on a snow-capped rock. Jordan catapulted head-first into the ground. There was a hard impact. Crack! The world went black.
In that split second, Jordan’s life changed forever. And his mother’s career was finished.
A few years ago, if somebody had a serious accident like Jordan’s, they were looked after by their family, usually the mother. She would become a carer for the rest of her life.
There were limited services and virtually no choice was available. Disability care was provided by organisations that received a block of funding. You got what you got.
Everyone knew it was a seriously flawed and unsustainable system. You just hoped you didn’t ever land in it.
