Email Marketing

How I Created 7 Lead Magnets in 2 Days with an 18% Conversion Rate

Effective lead magnets don’t need to be complicated

Photo by Melanie Deziel on Unsplash

I launched my blog, Free Worker Bee, on November 1 — my mission is to help people live freer, happier, and more fulfilling lives by making money writing online.

After launching my blog, I spent some days figuring out Google Search Console and setting up my legal pages with the Complianzz plug-in.

Between November 4 and 7, I started sharing my blog and posts on my social media channels. 1.5 months later, here are the results:

Image created by the author using Skitch.

Since there’s no industry standard to calculate conversion rates, I adopted the outcomes/unique visitors = conversion rate equation. For brevity’s sake, you can learn why I believe using unique visitors instead of views is more reliable here.

So, total subscribers (38) / unique visitors (209) = 0.182. By multiplying that value by 100, we’ll get a conversion rate of 18.2%.