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How to Create Thought Leadership Content
An intuitive process to publish original, thought-provoking articles and digital content
I often write about the difference between regular content marketing and thought leadership marketing.
While regular content creators focus on writing generic SEO-friendly content, thought leaders seek to make an impact with deep, practical, original content.
But how do you create such content? Do you have to spend a lot of time researching and thinking about unique angles? Do you always have to chase controversial topics and be a contrarian to write a thought leadership piece?
Not really.
The truth is that it is much easier than it seems if you have the right foundation.
And that foundation is a thought leadership framework.
What is a thought leadership framework?
Author and thought leadership consultant, Denise Brosseau, advises aspiring thought leaders to codify their lessons learned and create intellectual property to differentiate themselves as thought leaders and create momentum for their ideas.
“Every year millions of thought leaders with amazing ideas successfully create bold initiatives…
