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How to Design and Market Your Medium Profile so it is Worth a Million Bucks
Hint: Niche marketing is (actually) pretty helpful for this topic.
5 min readMar 25, 2022
Content writing is like consulting.
On its own, it is too broad for people to understand what we are doing. I know because I am involved in both. I am a consultant in my 9–6, and I write online before or after work.
The following questions always pop up when I introduce myself as a consultant in a business setting.
“Nice to meet you. What exactly do you do?”
“Ah, you are a consultant! What do you consult?”
As consultants, we need to tell others what professional areas (finance, technology, operational) we are involved in. It is the same for writing.
“I am a writer. I write topics A, B, & C.”
And that A, B, C is what marketers call Niche Marketing.
The Debate About Having a Niche (or Not) is Off-Tangent. It is Not About Stifling Creativity. It is About Clarity.
Having a niche is not about stereotyping our capabilities or creativity.
