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How to Develop An App That Markets Itself
Why not let your users do the marketing for you?
Yesterday, I had a phone call with one of my junior developers who asked something like this,
Is there any chance if we don’t have a budget for marketing, can we develop an app that doesn't need any marketing?
The answer was a big “No.” If you develop an app, then you need to invest your time to do some marketing. There is a popular saying, “Without marketing, a good product is a daydream and without a good product, marketing is a nightmare.”
Everything needs marketing. Even Apple couldn’t launch a product without going extra miles for marketing. If you are a fanboy of Apple then you may have already seen their website for each new product. Their website is a big part of their marketing campaign.
If you browse the apple website for every product they are selling, you’ll have an immediate reaction in your mind. They’ve created those web pages in a way that impresses future user’s reactions. Those webpages turn visitors into real buyers.
Like Apple, you can develop your app in such a way that will work exactly like your users are marketing your app. Give your users a chance to do the marketing for yourself. Without further ado here are the secrets recipe of letting…
