How To Generate More Traffic, Subscribers, and Job-Quitting Money With Your Blog
A three-phase, comprehensive guide to help you go from faceless blogger to money-making online entrepreneur
If you're a budding internet entrepreneur and blogger and haven't made much (or any) money at all with your efforts, I have to admit that there has never been a better time to start doing so.
Blogging as an industry seems to keep growing and doesn't show any signs of slowing down. According to Statista, there were 28.3 million bloggers in 2015 and the industry is expected to grow to 31.7 million by 2020. Now one might think that as an industry keeps growing, it will cause overcrowding. With the overcrowding, one might think that there isn't any room to build their own market.
Well, I have news for you — if you think that, you're probably right.
"Whether you think you can or you can't, you're right"
— Henry Ford
The naysayers will always have their opinions regarding building an online business or any type of pursuit that involves chasing after one's dreams.
If that's you, great!
But I'll stop you right now, this article isn't for you.
- This article is for the believer.
- This article is for the dreamer.
- This article is for the doer.
In this article, we're going to go over what the headline states we'll go over:
- How to generate more traffic with your blog
- How to capture more subscribers for your blog
- How to produce more money you receive for your blog
These three facets for your blog and online business are foundational pieces for the foundational trifecta that allow you to leave your 9–5, travel the world (if you so desire), live life on your own schedule, and pursue your entrepreneurial passion.
So let's get into it.
The Cornerstone: Building the Right Mindset
I want to first provide an underlying mindset shift we're going to need for this article.
Most people don't believe in themselves. Maybe they think they do, but the truth is they don't. A recent study indicates that 85% of the World's population is affected by low self-esteem. It's likely that you're one of the 85%.
This should be a sign of optimism for you, however. Why? Because that means there are roughly 5.95 billion people that feel similar to you. That is, people that don't necessarily believe in themselves the way they should.
That means it's lonely at the top:
“Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most time and energy-consuming.”
― Tim Ferriss
The cornerstone to building a self-sustaining and monetized blog is by first building yourself into a resilient force among the rest of the population. The cosmic joke here is everyone is scared and insecure about themselves too, so just go out and create!
Phase 1: How to Generate More Traffic for Your Blog
You have just invented the cure to cancer.
You've worked for months with a team of the best doctors and researchers on the planet.
You've also cut deals with pharmaceutical manufacturers so you can produce the cure at scale and offer it for a reasonable price for the consumer.
The vast majority of your marketing budget has been pushed aside in lieu of R&D and leveraging your manufacturing so you cannot pay for advertising.
You build a website in order to sell the cure.
You spend a few days and finally you set the website to live.
You get crickets.
Not a single visitor to your site, therefore no one is buying the cure, therefore no one is getting cured of this sickness that has taken millions of lives. In an instant, you went from one of the most world-altering companies to just another invisible website on the internet.
Okay. All hyperbole aside, if a cure for cancer was generated, it would get the traffic, but hopefully you get my point — that you need traffic in order to have a viable business blog.
Moreover, as a starting out blogger, you are probably strapped for cash — meaning you don't have hundreds (if not thousands) to spend on paid traffic tools.
So as a serious blogger how do you generate free and organic traffic to get eyes (and potential buyers) on your products and services?
In this section, we're going to go over three free ways to generate traffic for your blog:
Medium is a great way to generate free traffic for your blog.
What is Medium?
Taken directly from their site:
Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.
Medium is a place where you can find readers who are looking for exactly the things you are writing about — and ultimately selling.
Medium has often been referred to as, "The YouTube for writers and bloggers."
What does Medium help with?
- Medium helps with the branding of your name and site.
- Medium helps with the testing of ideas and blog articles.
- Medium helps with directing traffic over to your site (more on that later).
- Medium helps with networking with other writers/bloggers in your niche.
- Medium helps provide expertise credibility through its "Top Writer" categorization.
- Medium helps with generating a modest income through your writing efforts (through the Medium Partner Program).
And most importantly, Medium helps with the generation of traffic. It does so by allowing you to post articles within your niche and tagging them in specific categories. So if you're a personal finance blogger, you can tag your stories with the tags: "finance", "entrepreneurship", "money", "leadership", "startup" (you get a maximum of five tags per story).
All of these views are generated (for free) just by using your laptop, brain, and account on Medium. What do you do with all of these views? Well that is going to come a bit later.
For now, let's go onto the second method for generating free traffic to your blog.
If you aren't familiar with Quora — you should be.
Quora is a "Question" or "Answer" community that brings millions of people from around the world to share information pertaining to thousands of different subjects. In fact, research notes that there are 300 million active monthly users of the site. That's almost the size of the United States population using the site every month!
Quora is a platform that allows you to:
- Pose a question if you are having trouble solving something
- Answer a question if you have expertise in solving or offering guidance on a topic
A key benefit that can be exploited with the idea of taking all the questions that are included in your niche. What I mean to say is, if you were to look up "tech" as a niche (topic) in Quora, you would be presented with thousands of questions pertaining to tech.
Let me say that again, thousands of questions pertaining to tech. Or, one could read that as thousands of writing prompts pertaining to tech.
Quora gives a blogger the ability to write and create articles that are specifically addressing an audiences' pains and needs.
When you can help solve these pains for an audience, it will result in traffic for you and your blog.
Again, similar to the previous method of generating traffic, while you are creating traffic for your business, you are also branding your name and abilities for countless eyes to see.
One of the biggest battles in online content writing, blogging, and creating your online business is through just getting eyes on your work. It's hard enough to get readers redirected to your website, let alone get your work noticed — this is a great way to get that first step out of the way.
When I first started on Quora, I made it a goal that I would respond to two questions in my niche a day. That may seem like a lot of work for a lot of people and I'll be honest with you, it was (and still is).
But like all good things — anything worth doing is going to be hard. If it weren't hard, everyone would be doing it and it wouldn't pay off.
I made it a thought in my mind that all the articles would be created in the name of practice. It didn't matter if the articles were going to be good or bad. In fact, I didn't have too much say over whether they are good or bad — that's in the eyes of the audience.
But I knew that if I ultimately wanted to generate traffic, subscribers, and money with my blog, I would need to practice and hone my skills as a writer. This was my ticket and can be yours too!
“The first draft of anything is shit.” — Ernest Hemingway
So after the hours of practice that turned into days, that turned into weeks that turned into months and years finally started to pay off with generating views.
All of this is in the name of branding and view generation.
Everyone starts out as an amateur. You aren't born a successful blogger, business person, writer etc. Everything takes time and practice.
Over time, if you show up every day, you'll begin to see how the chain of creation builds and compounds into something bigger.
There is a fallacy that plagues this space: The idea of the "Overnight Celebrity." Maybe we have Justin Bieber to blame, but too many people think that that one article will help change their life, that one client will take them to the next level or that one book will give them the answers.
So far, everything that you've learned in this article is to generate buzz for your work and to get practice.
The views and traffic will start following.
We have one more traffic generation strategy to go over before we show how exactly we leverage all these views into traffic for your specific website.
So let's do it.
Many people are familiar with Pinterest.
Few know the power of Pinterest for business, however.
First, let's talk about what Pinterest is. Many people have the false idea that Pinterest is a social media site. Perhaps it is, but just like Google and YouTube, Pinterest is also a search engine. Think about Pinterest as the visual search engine where YouTube is video and Google, text.
This is an unbelievable tool for any blogger, marketer and online business owner for exposure.
Pinterest reported that it had 291 million monthly users on its platform in 2019. Furthermore, 55% of Pinterest users log on specifically to find products. This results in Pinterest being four times more effective at generating sales than other digital campaigns.
Again, if we're taking the direction of generating traffic and brand awareness away from this stage, it's important to note that Half of Pinterest users said in a survey they buy something after seeing a promoted Pin, and 78% say content from brands is useful.
Getting your blog, business and articles in front of the millions of users on Pinterest is unbelievably valuable.
Unlike the two previously mentioned traffic generating techniques listed above, with Pinterest, you're not using the platform to generate new articles. Here, you're leveraging the articles that you made using the first two strategies for more viewership.
Pinterest is set up by placing Pins on the platform for other users to see. You can create Pins in many different ways, I like to use Canva. Canva is a free service that allows anyone with little design experience to create Pinterest-ready-Pins with ease. They even have templates for you to use that are to the dimensional requirements Pinterest seeks.
For an example of one of the Pins that I created, see below:
When you sign up for a business account with Pinterest, you create pins such as the one displayed here and hyperlink them to your site. They are essentially the headline of your article and when a user of Pinterest clicks the picture, they are sent over to your site (yes, we are finally getting to a place where we're redirecting traffic over to your site — we have a little more to go before we finally jump in, however).
Now setting up your pins and posting them every day can seem kind of exhausting. There are scheduling apps that take a lot of that work off your shoulders. They are scheduling apps like Tailwind and others. I won't go too far into the ins and outs of these apps because this article isn't calling for it. However, a quick Google search for "Pinterest scheduling apps" or checking out Tailwind will help you with this element.
Once you get your footing and start regularly posting/scheduling your Pins, you will start to see and increase in traffic:
This all about getting the work that you created with the previous two traffic generating tools in front of a different audience all with the intent that this audience will click on the Pins.
Because a click will redirect them back to your site. And when someone comes back to your site, this is where the magic begins to happen…
Phase 2: How to Generate More Email Subscribers for Your Blog
It's commonly noted that you have an online blogging business if you have an email list.
Because when you have an email list (even just one subscriber) you have a direct connection with a potential customer to communicate with. Now it's not a guarantee that the person will open the email. The average email open rate hovers around 15–25% so it's advantageous to have as many True Fan email subscribers as possible.
When you have the ability to communicate with an audience — on your terms — you have the ability to act as the expert in your field as well as guide your subscribers through your expertise. When you can effectively and ethically guide your subscribers, you open up the opportunity for selling courses that help your subscribers progress to their goals. These progressions could be through:
- A weight loss program
- A course to help people make healthy recipes
- A book on how to travel the world on a dime
All of these ways of generating income through a subscriber list fall under the eLearning industry. According to Orbis research, the global eLearning market worldwide is set to surpass $275 billion value by 2022.
We'll dive more into this in Phase 3.
This section is dedicated specifically to strategies and tools you need in order to take the millions of views of your content you generated in the previous section and convert that traffic into email subscribers.
So let's get into it.
2.1 How to redirect your readers into subscribers
It isn't enough to just get people to read your work.
In fact, if this is your goal, you're doomed to fail. People don't come back to your site that often. They also probably won't read your article in its entirety as the average time spent reading a blog article is 37 seconds (you're a small minority if you've gotten this far).
When a reader comes to your site through all the hard traffic generation you've done, it's important to get them to become an email subscriber so you can keep an open form of communication with them going into the future (that is unless you abuse the relationship and they unsubscribe).
As it pertains to the first two traffic generating strategies, it's important that you optimize your bio in your profile. By optimizing the profile, you are inviting your readers to redirect to your site. This gets them off the site where they are reading your work and it gives them an opportunity to explore what you have to offer on a more comprehensive scale.
In your bio, you should include:
- Who you are
- What you are an expert in/working on
- A link to your website
- A promise of what you can help with (ideally with a link)
The last two points are very important. In your bio, what can you offer the reader? Can you provide them with a weight loss diet plan? A way to budget on minimum wage and travel the world? These low-level problem-solving offers will help with our next step.
Here are two examples from both Medium and Quora of how to include actionable links in your bio:
There is a one-two punch necessary in order to get your reader and convert them into an email subscriber. Let's take a look at that combination.
2.2 Offer in exchange for email
Think about all the emails you get from vendors, bloggers, and businesses on a daily basis.
What do all of those have in common that convinced you to join their email list?
They made you an offer you couldn't refuse
What do I mean by that? Well, the business or blogger made an offer to you, once you got on their site that convinced you to hand over your email address in exchange for whatever they were giving away.
According to the Best Selling author and leading expert on influential marketing Robert Cialdini, reciprocity is a governing rule in persuasion, "[…] people are obliged to give back to others the form of a behavior, gift, or service that they have received first."
The blogger or online business gave you something in return for your email address. You may not think that your email address is that valuable to anyone but you're wrong. Email has been around for 30 odd years and it has remained one of the best and most consistent marketing tools around because of its ability to reach potential buyers.
Below I have two examples of how this is done. One is from one of the biggest retailers in the world. The other is from a small-business entrepreneur who used it to create a job-quitting blog.
The reason I use these two examples is to show that the Titans of Industry use it for their business and someone like you can use it as well in order to build your blog into a 9–5 quitting business.
If it can work at the grandest scale, it can also work at your smaller scale as long as you are reaching an engaged audience and offering up tools to solve their problems.
This is one of the most important points, actually. You must be solving a problem for your audience. Ideally, this is a low-level problem. Like the retailer giant, the problem is giving exclusive access to deals and new products as they enter the space. The other is a free guide of recipes that can help you enter into the paleo lifestyle.
This is an important element of your site. Without it, your readers have no guidance to opt-in to your list and they have no incentive to do so.
In our next step, we're going to look into the tools that help you build your list.
2.3 Email list building tools
Unless you're a backend programmer that can implement your own email list builder into your site, you're going to need some help. Once you have the idea of the offer you're going to be making to your readers in exchange for their email address, you're going to need a place to store all the emails as well as send email blasts and campaigns when you're building your list and selling your products.
There are two email service providers (ESP) that I'm going to include here. I've used both of them and recommend them for different reasons.
The first is Mailchimp.
Why Mailchimp? Because Mailchimp is a free ESP up to 2,000 subscribers that you can use and experiment with up. After your first 2,000 subscribers, you will have to go and opt for their paid membership. I like Mailchimp because you don't need to put any financial skin in the game when you are just testing out how to effectively use an ESP.
Mailchimp has all of the basic offerings that you need for an ESP:
- A list to store all of your email subscribers
- A landing page builder where you can drive your traffic for your opt-in offer
- A shortcode generator so you don't need to build entire pages (landing page) and can just add the email and name fields into a specific page on your site
I highly recommend checking out Mailchimp if you aren't well versed in email building and need a place to start.
The second one that I recommend trying out is Convertkit.
Convertkit is what I currently use for all of my list building needs. I like it because it has the same utilities as Mailchimp and more. One drastic disadvantage that Mailchimp has is its lack of customer service. It's very difficult to get ahold of someone at Mailchimp and once your list starts growing, you may have questions.
I also believe that campaigns (whether welcome series emails or product launches) are easier and more intuitive. Convertkit does require a membership fee even if you have zero subscribers. So again, my recommendation would be to practice and test with Mailchimp and then transfer over your subscribers to a paid service once you get going.
The transferring of your subscribers is relatively easy (and free). All you need to do is export the list from one in a .csv file and upload it to the other. There are copious FAQs on this for both providers.
As the old saying goes, "You get what you pay for."
So you will probably find the paid services as the better option when your needs call for it.
After you start building your list, it's important to keep consistent channels of communication open with your list in order to build trust.
We're going to go over that now.
2.4 Email welcome series, campaigns, and broadcasts
Once people start building their email list, they get super excited and super scared at the same time.
Because they know they're very blessed and privileged to have gained someone's email address and they don't want to do anything that will cause the subscriber to unsubscribe.
Let me get something out of the way really quickly here.
People are always going to unsubscribe. This is an inevitable part of the game. Many people will subscribe, get their free offering, and unsubscribe never to be heard of again. However, your goal should be really to reach the people who want to be reached.
“No matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest.”
― James Altucher
It's your job to reach the 30% of people that are looking for your content. These are people that have subscribed to your list and are looking for guidance on how they can remedy the issues that have been plaguing them.
The only real wrong thing to do with your broadcasts (emails that go out consistently with intent to contact your subscriber base) is to make everything about yourself.
- You shouldn't be always telling your audience how good you're doing with your business
- You shouldn't always be preaching what you're up to
- You shouldn't be making it all about you
Your subscribers are subscribers because they felt as if you were going to help them get somewhere. Remember the offer you gave your subscribers? It was a tool that they can use that helps them solve a problem they're dealing with. Now that you have them as a subscriber, it is your duty to keep helping them! You cannot pull the old bait n' switch here on them — you'll lose their trust!
Keep them informed on new tools, developments, articles, strategies, tricks, recipes, budgets, products etc that can help them in the niche that you've been working so hard in.
It is also important that you don't always sell. This isn't your opportunity to constantly be pushing products down peoples' throats. That will turn people off fast and cause an onslaught of unsubscribes.
People don't like to be sold ad infinitum:
"How to sell matters. What your process is matters. But how your customers feel when they engage with you matters more."
— Tiffany Bova
Make your broadcasts engaging.
- Make your broadcasts mysterious
- Make your broadcasts informative
- Make your broadcasts funny
It's important to pursue an emotional response when communicating with your audience. People can be irrational. We used to believe in the rational consumer ,
"[…] individuals know what they want and seek to make the most of the available opportunities given the scarcity constraints they face."
However, Daniel Kahneman's work that outlined the opposite,
"[…] decision-making under uncertainty, where he has demonstrated how human decisions may systematically depart from those predicted by standard economic theory."
And his studies won him the Nobel Prize in Economics in 2002.
You want to develop an emotional connection with your audience because that emotional connection will build trust.
You do this through regular informative communication that makes the narrative about them and the journey they are embarking on/currently on.
All of this should be considered when they are brought onboard the email list (welcome sequence), and broadcast, and any campaign (series of broadcasts that go out automatically scheduled over a given set of days).
Think about the ways you can emotionally connect with your list and then do that consistently. Again, alluding to Robert Cialdini, another key component of persuasion is to have your audience make consistent commitments towards an objective.
Once you lay the groundwork of communication and start to build trust in your audience, you open the doors to selling products that help your audience reach their goals.
This is where it starts to get really good…
Phase 3: Generate More Money for Your Blog
Phase three is what it's all about.
Unless you're specifically building a hobbyist blog (which is totally fine, by the way) you're in this to help build an online business that can help you leave your dreadful 9–5 job.
And you should strive for that.
It's about time you believe in yourself! Because you are enough and what you're creating for the world is enough.
Let's just make a quick recap and see where we're at. The two previous phases are of the utmost importance if we're going to formulate this blog into a money-making, passive-income machine.
Phase 1: Generating traffic
Through the help of Medium, Pinterest and Quora you have been consistently putting out content within your niche to help out a potential audience.
You've used questions on Quora as guidance of "pain points" that a community is looking to resolve.
You've collaborated and networked with other writers on Medium.
And you've set up automated Pins that will help you generate traffic and redirection to your site.
Phase 2: Generating an email list
Once you've generated consistent traffic and put in tools that help pivot your readers and entice them to visit your site, it's time to start generating an email list.
You need an email list to keep consistent, actionable and honest conversation open with your audience. You do this through:
- Welcome series emails
Your mission here is to inform your audience on a consistent basis and keep them up to date with relevant and actionable content.
Once you've been able to show your audience that you're a leader in your niche and all the hard work and expertise that you've put in can help them accomplish their goals, you're ready to start making some job-quitting money.
While for many, this can be the most rewarding phase, it is also the most challenging phase.
“The credit belongs to the man who is actually in the arena; whose face is marred with dust and sweat; who strives valiantly, who errs and may fall again and again, because there is no effort without error or shortcoming.”
— Theodore Roosevelt
This is this where you build something and put a real-world, monetized value on something.
You are literally taking something from your mind: a game plan, learning module, master course, exercise plan etc for someone else that they can use to help change their life and learn new skills.
It's something that shouldn't be taken lightly. This is something that some will pay their hard-earned money for in hopes of leveling up.
You are putting your money where your mouth is.
I don't say all of this to frighten you — I say this to motivate you.
Again, think of the passage earlier in this article—the average person only spends 37 seconds reading an article.
If you've made it this far, you're better than average. So when you start building your products and services for your audience, there are two sets of people whose lives will change:
- Your audience's lives because you have learned what others won't in order to positively level up their lives
- Your life will change because when you offer extreme value to the world, you will be rewarded with a monetized business
So without further adieu, if you're still with me — let's get into the life changing portion of the article.
3.1 What product should you create?
This is always a challenging step. What product should you create when creating your first product?
It's important in your broadcasts to your audience to get a sense of what is paining them in their current situation.
It's advised that at the end of every broadcast email you send your audience members a question and invite them to respond to the question.
Picture for a moment that you're a fitness blogger. At the end of your broadcast email, you can ask your audience something like,
"P.S. What types of hurdles are you experiencing in your workouts. I know for me, it was losing the weight around my midsection. For some of my other clients with was building a Greek-God physique. What are you dealing with now? Hit "reply" and let me know!"
With those questions, you will get responses. With the responses, you will know what difficulties your audience is dealing with. With the difficulties, you can formulate a product ("6 Month Workout Gauntlet to Build a Greek-God Physique" I'm just spitballing here…)
If we take a moment and recall the growth of the eLearning industry, you can probably see where I'm going in the formation of the product. You're going to be creating video learning modules for your audience.
In the information age, packaging information that will help solve peoples' problems is a gold mine.
That's right, you're going to be filming both yourself and what you're doing (if it's something digital) with your product.
Many people get hung up here — they find it strange to film themselves:
- They hate the way they look
- They hate the way their voice sounds
- They don't think what they've created is any good
Think back to Phase 1 when you started creating content. You probably felt weird, right?
But that weirdness started to dissipate. The same is going to happen here. You're going to get over the way you look. You're going to get over the way you sound. You're going to have faith that the work you're creating is of quality.
The format of your educational video series is going to look different depending on what niche you're in.
- For instance, if you're in fitness, you're going to have either yourself doing exercises or a model.
- If you're in food health it'll be you cooking.
- If you're in technology or finance it might be screen/voice recording of the work you're doing on your computer.
I cannot fully prescribe exactly how the training module will look for you. This is where you blend your own artist and craftsman abilities.
What I can tell you is what utilities to use in order to build these products.
3.2 How to build your products
Again, the specifics of how your product will be constructed is up to you. What exact journey you are going to take your audience on is your responsibility.
What tool you will use to create this product is where I can help. Below are some of the best eLearning product building tools in the marketplace. I have used them and recommend them.
Teachable is probably the most popular platform to build online courses for your audience. With its ease of use and customer service, it's a great place to start.
They do offer a free plan as well to get started to you can test out how to build your product, offer it to your audience and get going.
If you investigate this tool for the creation of your product, I got a bit of a laugh when I loaded the site to include the link — take note of the opt-in offer they use for their site to get you on their email list!
Teachable has a very intuitive platform that seamlessly lets you upload your videos and construct them into a sequence that will help bring value to your audience.
Their payment system is easy to configure so you can get to creating and selling your product in no-time
Similar to the email list building phase, wherein I started with one platform and as I grew I began to switch over to another; the same is true for product building.
Whereas I started with Teachable (and loved using them), I now use Thrive Apprentice. I do so for a few reasons:
- One, I use Thrive for my opt-ins as well as the theme of my site
- I like how it's a plugin rather than a third-party site
- The cost of the plan fits into my marketing budget (i.e. I get all the other utilities that I use for a single price)
Teachable is great, and because of the free version, when starting out — I definitely recommend the service.
What I don't like, however, is having my audience be redirected to another third-party site for all of their educational needs. My site is being built into an all-encompassing University. I prefer that if someone needs a resource, whether paid or otherwise, they don't need to bounce around to find what they are looking for.
This is my own personal preference and you'll find what works best for you when you begin to build your own products.
Now let's go over the final step…
3.3 How to sell your product
This is the Moment of Truth for you and your business.
We're finally going to sell the product(s) you created.
Now, many people take the "shotgun approach." They send a bunch of emails to their audience in hopes that they get a few bites.
Most of the time, with this approach, you'll just get crickets.
You won't get much of anything because you aren't positioning yourself as a credible person that can help your audience.
You need a proper email sales sequence.
Below you will an example email sequence you can use to sell to your audience.
Email 1: The Good News
When you're pitching your product, if you are contacting your existing audience with a new product, you need to let them know what you've been working on.
Just because you built it, it doesn't mean people will know about it. Let them know it exists!
Tell people about how you've received many responses to what problems people have been dealing with and that you've created something that will help solve those problems (cough cough Greek-God Bod etc).
If you created the product and want new subscribers to be aware of the product, make sure to include this news in a welcome email as well.
Email 2: The Social Proof
Did you know that people buy things when it's recommended by another human? In fact, studies from Nielsen note that 70% of people are willing to trust a testimonial from someone they’ve never met.
In the next email, promote the people who have used the product already and have garnered positive results.
For many people starting out with their first product, they may not have any testimonials. I ran into this too.
When I was starting out, I had some True Fans that were engaged with me and my mission from day one. I rewarded those fans and subscribers with a free beta of the product in exchange for feedback (on how I could make it better) and an honest testimonial of the product.
Sure, I wasn't getting actual dollars to start, but I was further building trust with my audience and getting the needed testimonials to place on my site.
Email 3: The Tease
Once you've shown how other people have benefited from the product, it's time to give your potential customer a tease of what they can expect.
Perhaps you can put in a hyperlink that gives them two free modules (Teachable does this).
Or you can simply lay out in an email everything they expect to get with the product:
- How many modules
- Weekly Q&A calls
- The results they can expect
It's important to be as thorough and transparent as possible without giving away the whole prize.
Email 4: The emotional tug
Like I previously mentioned, people make their decisions on emotional impulses.
In this email, draft up a story of where your reader is right now.
- What they have
- What they don't have
- How you've been there before (maybe before and after photos of your body)
- What their future will look like if they don't make a change
- What their future will look like if they take a chance on themselves and invest
If you've created a product of value that can really truly help people out, you should share how that will happen for them.
Email 5: FAQ
At this point, you will get analytics back of the people who have opened every email up to this point.
From the first to the fifth, it has probably gone down. That's okay, you want the people who are serious about making change because that will help positively impact the community you are growing.
Here you will list out all of the Frequently Asked Questions for your audience:
- Is this for beginners in the field or experts?
- Is there a money-back guarantee?
- How long should one expect to see results?
- How many hours a day/week should a person put into the program?
Think of every question you would ask if you were taking a chance on the product, add them and add an answer to the question. This helps offer empathy for the person who is going to invest in themselves and further illustrate that you've done your homework on a product that will help make a positive change for this person.
- This is the last email where you'll put a link to the sales page.
The people who you have built trust with over the days, weeks or months will either make an emotional decision to invest in themselves and therefore invest in you or they won't — what's important to take note is to understand that you've done everything within your power to create a valuable product that will bring value to your audience.
Give yourself a pat on the back.
By this point, you've done what millions of others don't have the guts to do.
First off, you've finished reading a 7,000 word article — kudos.
Second, if you've taken this all with honest consideration and acted upon all the strategies involved, you've created a product that might be at a side-hustle level right now.
But keep building on that. Take your first product and ask people for feedback.
- What did they like with the product?
- What did they hate with the product (sometimes a hard pill to swallow)?
- Where can it improve?
- Would they recommend it to their friends/colleagues?
Keep asking your audience about the struggles they're dealing with.
As we move forward as a human species, technology is going to help us solve more problems and, more importantly, identify problems we didn't yet know existed.
This is your opportunity. To stay on the cutting edge of helping people solve their problems.
That's what a true entrepreneur is.
“An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.”
— Roy Ash
That's what you are now.