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LINKEDIN MARKETING
How To Grow Your LinkedIn Following Without “Publishing More Posts, More Often”
This underrated hack requires zero budget and no preparation, but it does require you stop being a LinkedIn Lurker
Some people are introverted, shy, quiet types who like to observe rather than participate in conversation, so they devour their social media feeds with gusto, but never engage or comment. Not even on posts or comment-threads they find interesting! And that’s totally cool… if you have no interest in building up a following.
But if you’re on LinkedIn because you understand the platform’s potential to help you build a personal brand or promote your business, the ‘timid wallflower’ approach won’t get you far. The smarter approach, is to ditch your stealthy silence and become a captivating commenter instead.
Most LinkedIn ‘Growth Gurus’ will tell you that you need to publish great quality content regularly to earn a reputation as someone who really knows their stuff, and who’s ‘worth’ following because their musings are interesting and valuable.
The problem is that many people — even content creators who write for a living — simply don’t have the time to plan, write and post brilliant posts every…
