How to Learn Digital Marketing for Free
A complete guide for resources to use for learning techniques and strategies for SEO, PPC, Social Media, chatbots, design, email, and inbound marketing.
Have updated the guide with all new content for 2020.
TLDR: You can absolutely learn Digital Marketing for free. There is a ton of content out there for you to go through and that’s the problem exactly. To solve this problem, I have compiled this guide which lists some of the best sources you can leverage to learn Digital Marketing for free. Enjoy!
Can you learn digital marketing for free?
On your own?
Without joining classes?
If so, how?
THE ANSWER IS ‘YES YOU CAN!’
Here’s the completely revamped guide on “How to Learn Digital Marketing for Free.”
Introduction
IN A NEW MILESTONE, THE INTERNET WILL ACCOUNT FOR HALF OF AD SPENDING IN 2020SAYS AD AGE MARKETING FACT PACK 2020 REPORT.
AD AGE MARKETING FACT PACK 2020
The amazing thing about digital marketing is that people are ready to share everything they know about the subject for free. Having said that, you need to understand that digital marketing is not a stand-alone skill.
As a digital marketer, you will need to acquire a set of skills and combine them to deliver results.
These skills include (and are not limited to):
• SEO
• PPC
• Social Media Marketing
• Digital Analytics
• Design
• Inbound Marketing
• Email Marketing
• Basic Coding
Here’s a list of free resources that you can use to develop digital marketing skills.
The Resources
SEO
Do you need to care about SEO in 2020? Yes, you do!
Here are some good places to get started.
The Definitive Guide To SEO In 2020
SEO in 2020: What Basics You Need to Know to Be Successful
SEO Made Simple: A Step-by-Step Guide for 2020
Learn SEO in 2020
PPC
Knowledge of PPC, or pay-per-click, marketing is a must-have skill for digital marketers.
Here are some free resources to learn PPC:
PPC University: Learn Search Marketing for Free with WordStream
PPC Fundamentals Course with Joel Bondorowsky
The Ultimate Guide to PPC Marketing
Social Media Marketing
Start with understanding the value of social media and then learn how the major platforms work.
Here are some free resources to get started:
Social Media: The Free Beginner’s Guide from Moz
A Beginner’s Guide to Social Media Advertising
Facebook Blueprint by Facebook
The Complete Guide to LinkedIn Ads
The Sophisticated Guide to Marketing on LinkedIn
The Essential LinkedIn B2B Marketing Guide for 2019
The Ultimate Guide To Twitter Marketing in 2020
Twitter Marketing: The Essential Guide
2020 Twitter marketing calendar: Download your essential Twitter marketing resource
Ultimate Guide to Instagram Marketing in 2020
The Complete Instagram Marketing Guide for 2020
Chatbot Marketing
Chatbot/Messenger marketing is all the rage. This is a brand new skill you should learn in 2020.
How to Build a Chatbot Without Coding (Free to learn; pay for certification)
The Ultimate Guide to Facebook Messenger Ads
Digital Analytics
Knowledge of digital analytics will enable you to make sense of the campaigns you run.
Here are some free resources to get started:
Google: Analytics Academy
A Beginners Guide to Facebook Insights
How to Use Twitter Analytics: The Complete Guide for Marketers
Understanding LinkedIn Analytics
Instagram Analytics Guide: How to Pull & Examine Your Data
Snapchat Analytics: How to Measure Your Brand’s Efforts on the App
Visual Design
Thanks to various DIY tools, now anyone can create eye-catching visual assets.
Here are a few resources that will enable you to create professional-quality designs without using traditional tools like Photoshop.
Graphic Design Tutorials By Canva: learn about concepts like color schemes, typography, designing with shapes, and so on using Canva as a platform.
Free and Practical Graphic Design Books and Guides by Visme
Piktochart Tutorials: Learn how to create amazing infographics using Piktochart.
Inbound Marketing
Inbound marketing involves attracting customers by delivering quality content rather than bombarding them with sales messages.
HubSpot offers a Free Online Marketing Training | Inbound Certification.
Email Marketing
No, email marketing is not dead. Companies like App Sumo rely heavily on emails to run their businesses.
Here are a few resources to get you started:
A Beginner’s Guide to Successful Email Marketing
Email Marketing Made Simple: A Step by Step Guide
Getting Started with Email Marketing
Some of the Best Email Marketing Services
Coding
When I say coding, I am limiting it to HTML and CSS. There is a lot more to explore if you are technically inclined.
HTML and CSS are easy-to-learn languages and will come in handy when you start learning SEO. The knowledge of HTML and CSS will also help you to manage your communication better when working with developers.
You can go to W3 School website to learn the basics for free: W3 Schools Online Web Tutorials
If you prefer videos, here’s a course from Udacity
Conclusion
In this age of life long learning, it is important that we keep picking up new skills. I’ll be happy if this guide helps you in picking up some new skills thereby setting you up in a path to realizing your maximum potential.
Thank you for reading and do share this guide with your network.
If you enjoyed reading this guide, visit my blog Brandstormed for more such content.
