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How to Repurpose Podcast Content as Social Media Posts
Get the most mileage out of your podcast guest appearances.
I think podcast guest appearances are a great way to market yourself. You’re able to reach a new audience without all the headaches that come with podcast production.
If you’re lucky, the host will send you some assets to share on social media — like a graphic announcing the episode or video clips. Whether you get assets from the host or not, your guest appearance is a huge opportunity to generate a lot of additional social content for yourself. Might as well make the most of the brilliant insights you shared.
If you’re a guest on a podcast, here are a few quick ways to repurpose the content into social media posts.
1. Use AI to pull your best quotes from the podcast
Whatever you said on the podcast can turn into a future social post. And a good place to start is by pulling out your best quotes.
You could certainly read through the transcript and look for your best quotes. Or you can use AI tools to do this for you.
An easily accessible option is to use ChatGPT. Feed it your podcast transcript (make sure the speakers are identified!) with a prompt like:
