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How Top Brands Master Instant Attraction: A 5-Step Guide From the World of Speed Dating
How to make every second count
Today, branding is speed dating: captivate, connect, and commit — fast.
New brands, like hopeful singles across the table, have mere seconds to capture interest, convey their value, and create a connection in the hopes of building a lasting relationship.
With a PhD in psychology and 6 years working in behavioural science, I’ve gathered a handful of insights about how fast relationships are built and how creative brands are using those strategies to connect with consumers in record time.
Let’s dive in.
Step 1: Own Your Flaws
Hello! I’m ugly.
Okay, you wouldn’t want to introduce yourself that way on a date.
But I remember my first date with my boyfriend, when he told me about his monthly patterned sock subscription (yes, that’s a real thing) and how much joy he got from fun socks. It was endearing, quirky, and helped me connect with him.
