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How Writers Can Emulate the Marketing Genius of Taylor Swift
We never painted by the numbers, baby / but we were making it count
The name Taylor Swift conjures up all different emotions. At times, she’s been known for who she’s dating as much as her music. Taylor’s been in and out of the news in recent years. She rose to popularity as a teenage country star, and at the height of that popularity, she switched to pop music. Her indie album, Folklore, has sold 1.3 million copies in 24 hours. Through it all, Taylor Swift’s fans have remained devoted to her.
Her fans’ loyalty is something all creatives can learn from and attempt to emulate.
Take the Time to Work on Your Craft
Taylor set a goal at an early age to be a successful country singer. She took music, voice, and acting lessons to help achieve her goal. She even worked as an intern for the CMA festival, escorting the artists to venues.
Taylor talks about how she practiced playing the guitar four to five hours a day. That hard work led to an artist development deal at age 14. Taylor eventually signed a record deal with Scott Borchetta at Big Machine Records and realized her dream of becoming a country star.
