Leveraging Insightful Buyer Personas to Achieve Top ROI

How to master content marketing to drive exceptional ROI

Photo by Marvin Meyer on Unsplash

I read a post on LinkedIn the other day from a marketer declaring content marketing is at an end. And sure, statistics show that up to 70% of content written is never published. I was a bit shocked.

I am not sure what about the current economic climate led the marketer to believe this. As a freelancer, that statistic is certainly scary. But I can’t think of another period in my professional life where businesses have searched harder for expert content.

Expert content geared towards specific buyer personas is statistically proven to increase ROI by 70%, according to Forrester. But how do you do this? How can you harness your buyer’s persona to produce top-notch relevant content that adds value?

1. Understand your buyer’s persona

First off, if you know what a buyer’s persona is, then this isn’t a foreign concept to you. If you are unaware of a buyer’s persona, then I am sure you have some questions. Such as, what is a buyer’s persona? How do you determine it? Why does it matter? These are great questions.

Essentially, a buyer’s persona is an example of the real buyers who make decisions on the products and…