Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Member-only story

Influencers Are Dead: Why This Is Your Chance To Build A Millionaire Career From It

4 min readSep 16, 2022

--

Photo by Ivan Samkov

Influencers have been taking social media like a storm for years. We have already seen videos, pictures, and articles of enthusiastic *famous* people unboxing products, giving their opinion, and recommending practically everything.

Also, this is a billionaire industry. Marketers spent $2.23 billion on influencer marketing on Instagram, $1 million on Youtube, and $775 Million on Tiktok this year. And some companies now exist thanks to this type of marketing.

However, even though it is still the main option for companies when it comes to advertising, influencers, as we know, are dying, and this will be a great opportunity for ordinary people like us to take over this billion-dollar market. Let’s see why.

Why influencers are dying

It is not a secret that most influencers live a life full of lies to fill the eyes of their followers, especially on Instagram. When they started, the main goal of influencers was to make their life so perfect that others want to buy their products to look as good as them.

--

--

Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Desiree Peralta
Desiree Peralta

Written by Desiree Peralta

Turning ideas into reality. Programmer by profession, Writer by passion. Finance and business advice. | Weekly money advice https://dessyperalt.substack.com/

Responses (119)