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I’ve Observed The Music Industry For 10 Years — Here’s the Marketing Argument For Artists to Sign With Major Labels
Musicians need to sign the record deal
The growing narrative in today’s music industry is that major labels are harmful to artists and cause more bad than good. I disagree with this narrative. While we can agree that major labels have abused their power throughout time it is dishonest to discredit the benefits they bring artists in the long run.
If you are confused by the surge in anti-label talk and need some clarity on the truths behind signing a record deal, then this article should simplify the benefits of music labels a bit.
Labels support artists in dozens of ways, but for this article, I wanted to focus on marketing and how a label’s marketing support filters into many other parts of an artist’s work.
When we get into the details it should become clear just how valuable and indispensable labels are to artists development and career growth. For convenience, I’ve divided the article into the following sections:
- Touring: In this section, I cover the promotional benefits labels bring to artists who are on tour.
- The Cost of Increased Exposure: In this section, I unpack some of the most important…
