Marketers Are Rushing to Use DeepSeek. Here’s Why I’m Holding Back

Is the hype justified? Or are marketers rushing into the next big thing too soon?

Photo by The Economist.

I never would have thought that one day, everyone’s beloved AI program — ChatGPT — would meet its equal.

But here we are, barely two years after its launch, with a new contender making waves in the AI space: DeepSeek.

And marketers? Oh, you bet they’re scrambling to jump on the bandwagon.

Everywhere I look, someone’s raving about how it’s faster and smarter than ChatGPT.

Social media is flooded with posts about how it “blew their mind” or “changed the game overnight.”

Heck, even some of my agencies are already pitching DeepSeek-powered campaigns!

The hype train is in full motion.

And I get it. On paper, DeepSeek is impressive.

Open-source, cost-efficient, and supposedly better at things like logic puzzles, coding, and multilingual tasks.

It checks all the boxes for a marketer looking for an edge in today’s ultra-competitive market.

But here’s the thing — I’m not convinced.