My Process as a 1-Person Content Producer

How to keep your blog posts organized.

Image created via Midjourney. Prompt: Illustration of a computer screen with a chart of colored squares, surrounded by graphs and a megaphone, sref 707734024 @annabyang

As a solo business owner, blog posts are a huge part of my overall marketing strategy. They build trust with my audience, demonstrate my expertise, and drive people to other products/services I offer through calls-to-action.

But I’m also end-to-end content operations, since I’m a team of one. That means in addition to writing, I need to plan, optimize, schedule, and distribute.

And since I’m a systems person, of course I have a content process in place. With a process, I know (approximately) how long each blog post will take and when I will work on blog content each week.

Here’s how I get it done.

Step 1: Adding content ideas to a planning tool

Blog post ideas pop into my head all the time. If this happens to you also, you need a way to capture those ideas so you can add them to your content calendar later.

I use Trello for my content planning. The app itself isn’t important — a lot of different apps would work for this purpose. But when I have an idea, I immediately add it to Trello. I’ll add it through the web browser, the app on my phone, or a voice command (I have an automation set up through Siri + a webhook + Zapier). I…