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Peloton Serves Up A Cheeky Masterclass On Damage Control Marketing Done Right

What Ryan Reynolds and 48 hours can do for your brand

Njikwe
Better Marketing
4 min readDec 14, 2021

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Screenshot from Twitter

Warning: this article contains spoilers for Just like that

And just like that…with a little help from Ryan Reynolds, Peloton just Olivia Pope’d a potential PR disaster.

A quick recap to bring you up to speed.

The Sex and the City (SATC) reboot aired this past weekend to mixed reviews. Beyond the criticism leveled at the show for its weird dialog and its…interesting performative woke-ism, people can't seem to over two things;

  • What the show did to Peloton
  • Carrie could have absolutely called 911…she was lame for not doing so

Beyond the ethics of Carrie not calling 911, the show did Peloton dirty.

If you are still unsure about what I am talking about, in the first episode, Big (Chris Noth) had a heart attack and died after an intense 45 min Peloton workout with instructor Jess King.

Needless to say, fans were shocked at the surprise death.

What's worse is unsuspecting Peloton was left stunned by this surprise twist, especially given the fact that the SATC reboot…

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Better Marketing
Better Marketing

Published in Better Marketing

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Njikwe
Njikwe

Written by Njikwe

Self-Development, Self-Improvement, and Marketing Writer. Voracious Learner, joyful coffee addict.

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