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Screw your product. Your logo is the most important part of your business.

And you should budget more than you think for yours, right now.

James Barnard
Better Marketing
7 min readDec 8, 2021

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Are you thinking of launching a startup? Do you already have one?

How much are you going to spend on your logo? You could make one on Canva yourself, right? Or maybe splash out on Fiverr and get someone to do it for you.

Maybe you’ve put aside a couple of hundred bucks.

I’m here to tell you, your business is doomed.

“Hi James! I am in the process of separating from my current company with the aim to set up on my own. I will need a logo. Can you help me?”

[Sends proposal/budget]

“Ah. I think I’m just going to have my web developer knock one up. Thanks anyway.”

As a logo designer, I’m obviously biased about the subject of how much a logo design should cost. It’s in my interests to preach the value of a well-designed logo.

But after almost two years into a global pandemic and consumer spending at an all-time low, now, more than ever do you need to re-evaluate what a logo…

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Better Marketing
Better Marketing

Published in Better Marketing

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James Barnard
James Barnard

Written by James Barnard

Award-Winning Logo Designer / Design Educator / Dad

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