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Some of the Most Well Known Brands Use Subliminal Messaging Every Day and We’re All OK With It
Amazon Smiles and FedEx Points the Way With Positive Persuasion.
Subliminal marketing isn’t necessarily a bad word.
Brands that use positive persuasion to tell their sub-stories can win our hearts and our money.
Shocking statement I know, but hear me out. According to the Merriam-Webster Dictionary, subliminal is defined as, “not strong enough to produce a sensation or a mental awareness” as well as “existing or functioning below the level of conscious awareness.”
Sounds shady right?
Imagine for a second some of the marketing messaging that we experience every day.
“Have a Coke” (Coca-Cola), “Taste the Rainbow” (Skittles), “Shave Time, Shave Money” (Dollar Shave Club), “Because You’re Worth It” (L’Oréal), and “You Deserve a Break Today” (McDonalds). All of these slogans and taglines have double meanings that are neither negative nor shady. Instead, they are simply taking the brand story further within first contact. The customer, if so moved, then purchases their products.
Is it all bad? No. Is it operating under the radar? Absolutely.
