Better Marketing
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Four ground rules in creating quick promotional graphics.

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Photo by Jeroen den Otter on Unsplash

When most people think of marketing, they usually think of graphic design and videography as a marketer’s main skillset. But we all know there is so much more to the profession.

Marketing is essentially project management, as you’re handling multiple departments to create engaging external content.

Because of the job demands, most marketers are more familiar with PowerPoint than with Photoshop.

But that doesn’t mean graphic design won’t be part of your marketing career. …


A publication editor’s take on how to make your article 10 times more clickable

graphic image of man in suit looking thoughtful as he writes by hand with a stack of papers beside him
graphic image of man in suit looking thoughtful as he writes by hand with a stack of papers beside him
Illustration: VectorStock

Eighty percent of articles don’t flop because of the actual writing. It’s a bold statement, but I’ve seen it happen time and time again.

As an editor of Write Like A Girl, a publication housed right here on Medium, I too often encounter stories with wonderful potential — a brilliant introduction, meaningful advice, a wealth of takeaways, the whole shebang.

Even so, it’s these same stories that tank, racking up readerships in the single digits.

The writing’s certainly there, but it’s time to consider an unfortunate reality. …


At the end of the day, you’re not a graphic designer. You are a writer.

The author running against a background with lightning, which was modified via Canva.
The author running against a background with lightning, which was modified via Canva.
Photo adapted from Canva Pro — original photo from the author

Since I’ve been doing more amateur graphic design work for doing layout on newsletters, I’ve ventured into new territory: designing my own photos for blog posts. I’m not going to lie — it is extremely fun. I spent hours yesterday completely sucked into Canva Pro, designing my photos, one of which includes the one above. The original photo is of myself in a moment of weakness, struggling and suffering at a vulnerable mile 22 of a marathon. However, the new design of the photo makes it look more like a book or magazine cover.

While writing certainly takes precedence over designing photos, there are pros and cons of designing your photos for blog posts. …


Letting customers try you before they buy you builds trust

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Photo by CoWomen on Unsplash

Would you want to take a car for a test drive before purchasing it?

Of course you would. Whether you are buying a car new from a dealer or used from the previous owner, a test drive is an important step along the Customer Journey. Without a test drive, you can’t be sure about making the purchase.

Have you ever had to pay for the gas on a test drive?

Traditionally, the seller of the car pays for the gas. If you decide you don’t want to buy the car, they don’t typically ask you to reimburse them. …


This update changed the game for designers

A colorful 2020 design on a pair of glasses, with a paintbrush as the bridge and two people in the lenses
A colorful 2020 design on a pair of glasses, with a paintbrush as the bridge and two people in the lenses
Designed by RICKiRICKi

You’ve heard of Canva, right?

For those who haven’t, Canva is the graphic design platform that allows users to create social media graphics, presentations, posters, documents, and other visual content from scratch or professional templates.

A few weeks ago they added a new effect that removes the background from any image.

This sent a shockwave through the design community.

If you’re not familiar with why this is such a gamechanger, consider that prior to this update, in order to remove a background one either needed to hire a designer, know how to etch around an image in photoshop, or take their chances with free online tools that usually return poor images. …


Guidelines, rates, my experiences, and more

A woman sits on a balcony among flowers, typing on her laptop and smiling. #writing #writer #freelancewriting #workfromhome
A woman sits on a balcony among flowers, typing on her laptop and smiling. #writing #writer #freelancewriting #workfromhome
Photo by Daria Shevtsova on Pexels

As a recent college graduate in a pandemic, I’ve struggled to find a traditional job. However, I’ve always had an interest in freelance writing. I love a lot of publications and working for myself, making the option ideal in those ways. Throughout my pitching and freelance endeavors — the failures and the successes — I’ve been thankful that Medium’s Partner Program has helped keep me afloat.

However, after several months of freelance writing, I’m ready to dive into other publications. I’ve learned you truly have to try, be brave, and put yourself out there, even when it’s hard. Anthony Moore’s article about how you can’t possibly do something poorly 52 times in a row also encouraged me and has stayed on my mind. …


A ready buyer is like a porcupine on heat

smiling woman working at a laptop
smiling woman working at a laptop
Photo by Jopwell from Pexels

Did you know you can make $10k/month or more on Fiverr? Like most of you, I also thought you could never make any serious money on Fiverr — not until I made an observation that blew up my mind.

There was a large group of freelancers there who were making over $10k a month. Some of those were making over $40k a month. These freelancers included logo designers, iOS developers, Android developers, web designers, social media growth experts, etcetera.

Below is an example.

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Image source: Fiverr

(Screenshots were taken on 19 September 2020.)

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Image source: Fiverr

Let’s do some math.

From the example above, the seller has 120 pending orders, and their turnaround time is one day for the standard package and two days for the premium package. …


Write articles and get paid for your writing

smiling woman sitting on a balcony writing on laptop and surrounded by flowers in window boxes
smiling woman sitting on a balcony writing on laptop and surrounded by flowers in window boxes
Photo by Daria Shevtsova from Pexels

As a writer, we can’t always rely on one platform. We all want to surf and get used to the competitive world. As every article I read about writing from top writers of Medium says, don’t put all eggs in one basket.

It means we need to look for other freelance writing platforms as well. So if you want writing as a career or as a side hustle, then you need to mold yourself and, side by side, start looking at other freelance writing gigs that pay you.

As a newbie, I found Medium two months back, and it’s one of the best platforms, which I am in love with. But I still want to try something outside of this platform, so I found these ten websites that pay a writer for writing articles. …


The 1% rule on the internet also applies to this platform

two hands clapping
two hands clapping
Image from Clker-Free-Vector-Images on Pixabay

I’m going to put out a bold statement: Claps don’t matter anymore.

It’s not only that Medium changed its pay structure to move away from claps and towards member read time last year, but from the performance of my own writing, claps and incomes tend not to be strongly correlated. I don’t look at the number of claps a piece has to determine its success, and I find myself simply not caring too much about the metric.

Medium as a platform itself seems to be moving away from claps, but here’s the observation: As a writer, I like to support other writers. For most things I read, I’ll give a writer 50 claps as a gesture of support. …


If you can do that, success will take care of itself

an open laptop, notebook with pen, a glass of water, and phone on a table
an open laptop, notebook with pen, a glass of water, and phone on a table
Photo by Bram Naus on Unsplash

“Could anything be better than this: Waking up every day knowing that lots of people are smiling because you chose to impact lives, making the world a better place.” — Anyaele Sam Chiyson

Imagine how amazing it would be to see the impact that your writing has on people’s lives. It would feel pretty incredible, right? Without even knowing you, I can tell that you’d have a massive smile on your face, knowing you’re making a positive difference in the world.

To become an extremely successful writer, you first need to create content that people find meaningful. You have to communicate in a way that resonates with your audience. …

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