The 3 Types of Customers: The Unaware, Afflicted, and Undecided

How can you help them become the one that buys from you?

Jim Woods
Jim Woods
Nov 3 · 5 min read
Photo by Bruce Mars on Pexels

Did you know there are only three kinds of customers?

And if you’re marketing to the wrong customer, you’re not going to get many sales, if any at all. You’ll likely just get a lot of email unsubscribes.

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Thanks to Niklas Göke

Jim Woods

Written by

Jim Woods

Published over 600 articles across 25+ publications. Top Writer. I'm an author, freelance writer, and writing coach that loves helping you share your story.

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