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The 5 Intelligences Of Marketing
Master the key traits that set great marketers apart.
“You can’t judge a fish by its ability to climb a tree.”
Yeah, but if the fish invented a tree-climbing device, that would be pretty impressive, right?
As marketers, we all have our natural strengths — our own ‘swim lanes.’
Some of us dream up exciting campaigns effortlessly, others can decode complex marketing data, and some have a knack for building relationships with even the toughest customers.
I call these talents marketing intelligences.
Just like renowned psychologist Howard Gardner’s theory that humans possess one or more natural intelligences, I believe every marketer has their own unique set of smarts.
And through my years of experience, I’ve identified five key intelligences in marketing that can truly make or break your success.
The best part? Intelligence isn’t fixed.
Just like how the fish can build said tree-climber, you can develop new marketing intelligences with the right mindset and effort.
In this article, we’ll dive into my “five intelligences of marketing” and how understanding them can help you unlock your full potential, no matter where you are in…
