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The 7 Chances You Need to Win a Customer (But Probably Miss)

5 min readFeb 19, 2025

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Photo by Breadnbeyond.

Imagine this:

You and your marketing team have just uploaded your most innovative product video on your socials.

Everyone’s excited, thinking of the public reactions — and the eventual sales — that’ll come streaming in.

But then a week goes by, and hardly any positive responses come in.

You wait a month longer, and still, there’s no visible lift in products sold.

What went wrong?

Scenarios like this are sadly, extremely common in the world of marketing.

We often put immense effort into making our next content our best one yet, only to be sorely disappointed at the lackluster responses that follow.

Worse still, it can even cause us to second-guess our creativity, which just leads to a downward spiral of marketing flop after flop.

Here’s the truth: contrary to popular belief, the content isn’t the main issue.

Where it’s seen— that’s the crucial missing link.

The Rule of 7

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Markairn T.
Markairn T.

Written by Markairn T.

The Marketing Average Joe | 80,000+ reads | Follow along as I drop weekly marketing wisdom—sometimes brilliant, always relatable.