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The Anatomy of a Successful Instagram Post
All great posts on Instagram have something in common
No formula will make all of your Instagram posts go viral, but there are a few things you can do to maximize the performance of each post.
It’s not about timing your posts perfectly, always using 25 hashtags, or applying the ‘Clarendon’ filter. There are no easy tricks or hacks to significantly boost your posts (which also applies to your Instagram strategy as a whole).
However, I’m not here to tell you that it requires a lot of work either. As long as you understand what makes a great Instagram post — all parts of it — applying everything will soon be like second nature to you.
Let’s get to it.
Have Something to Say
When you’ve got something interesting to say, people will listen. Think about your personal life. Your friends want to know if you’re getting married, having a baby, or moving to another city. Posts of that nature always get the most likes and comments.
What people don’t want to hear about is your uneventful weekly trips to buy groceries. There are hardly any surprises in grocery shopping, and studies show that surprises — positive ones even more so — are the key element to virality. People go on…
