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The Best Cold E-Mail I’ve Ever Received
Breaking down the 1 out of 100 e-mails I actually opened this week
I get a lot of cold e-mails to both my personal and work e-mail addresses. This is a near-daily occurrence and frankly, I ignore about 99% of them. While open rates can range from 15% — 28% for these types of e-mails, response rates tap out at about 16%. That means if you sent an e-mail to 100 people, you’d be doing really well if two responded.
No, this doesn’t mean e-mail marketing is dead. Given the costs associated with sending cold e-mails and the potential return on investment, it’s still a critical and effective strategy to generate new customers.
Today was the first time in a very long time that I responded to a cold e-mail and took action after receiving it. I’ll break down the e-mail, why I responded, and attempt to measure the brand value from my response.
The Subject Line
Subject lines have been found to significantly impact open rates and I’ve seen some good ones in my day, but what caught my attention this morning while checking my e-mail was the subject line, “Hyped Care Package from Suplexed.” Without hesitation, I clicked into the e-mail:
