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The Best Rebrands of 2022
Zapier’s rebrand kept them out of the Russia-Ukraine war
Published in
12 min readJan 24, 2023
Another year goes by and I am still hearing about “the top rebrands” only to find out it’s a logo redesign by a popular brand.
Well, I’m here to change the game.
When I started this series, “The Best Rebrands,” I noticed that most articles only focus on the redesigned logos.
Rebrands are not just portfolio poppers for design studios!
To be truly successful, a rebrand should be the solution to a business problem. An effective rebrand can:
- Reinvigorate an aged brand
- Create cohesion across the brand
- Reposition a brand after a merger or an acquisition
- Prevent damage to the brand’s reputation
We’ll take a closer look at some of the best rebrands of 2022, what makes them stand out and why a rebrand was necessary. If that interests you, give this article a thumbs up and keep reading.
1. Canada Dry
