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The Five Awareness Levels of Your Audience and How to Speak To Them

We’ll assume you’re selling a fitness service to a 40-year-old dad!

Arunima | SaaS Marketing
Better Marketing
9 min readOct 28, 2024

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Awareness Levels
Awareness Levels

You’ve moved to a new apartment — you’re all excited about decorating this space, doing interiors and buying furniture.

You’re scrolling through google and you see -

Revolutionize your space with our multi-functional, ergonomic furniture solutions.

Wait… what?

Confused, you keep scrolling, landing on something much simpler:

Stylish couches that fit perfectly in small spaces.

That’s more like it! It’s exactly what you were looking for.

Now, think about it: Both ads might be promoting the perfect product for you, but only one catches your attention. Why?

Because you’re not ready to think about revolutionary features or functionalities — you’re just looking for something that matches your immediate desire.

The first copy might work better when you’re past one couch and are looking for an upgrade — since you will then know what a normal couch misses and you need.

The point is, even if you have the perfect product, it won’t sell if the messaging doesn’t match where…

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Better Marketing
Better Marketing

Published in Better Marketing

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Arunima | SaaS Marketing
Arunima | SaaS Marketing

Written by Arunima | SaaS Marketing

Love Marketing and Product Building. Created 20+ Info Products. Helped a SaaS grow from $19K MRR to $100K MRR. Sharing SaaS deep dives here.

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