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The Google E-A-T Score: What Is It and Why Does It Matter?
Expertise, authority, and trust—improve your rankings by optimizing the things Google cares about
11 min readJun 5, 2019
Nailing E-A-T is vital if you want your website to stand out from the crowd. But what is E-A-T, and how do you make it work for your site?
This post will tell you everything you need to know. Here’s what we’ll cover:
- All E-A-T related concepts defined.
- How to make the relevant changes to your website.
- A rundown of the benefits you could achieve.
Here are some terms you’ll see in the post:
- E-A-T: Expertise-Authority-Trust
- QRG: Quality Rater Guidelines
- YMYL: Your Money or Your Life
- Trust signals
- MC: Main content
- SERP / SERPs: Search Engine Results Page
What’s E-A-T and Why Should You Care?
The short answer? E-A-T is part of Google’s ongoing attempts to stop people gaming the system, by forcing them to create useful quality content. Websites, companies, and content creators are all under the lens.
