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Marketing | Brand Experience
The Transaction Tone: End of Sale is Just The Beginning
A Sonic Branding Case Study
SOTA, a GenZ retail company in Minnesota, was all about mission. It was even in its name, an acronym for State of the Art. All across the state, students knew that SOTA was the place to go to explore trending art. This included fashion, of course, but also music and art itself.
The walls were covered in local artists’ work, and the overhead speakers proudly played local artists. In certain sections of the store, there were even TVs playing local arthouse films and documentaries. SOTA knew what they stood for and were all about the brand experience. The only thing lacking in this seamless journey of inspiration and intrigue was the sound of the chip reader system.
The default sound of a POS system is awful. It needs attention from ALL brands, big and small. SOTA just happened to be the first to notice.
The absolute final stage of the transaction, payment, is crucial. It’s when a customer decides…
