These 2 Words Get People to Listen

Why “you’re next” is the phrase you need to command attention

M.S. Lane
Better Marketing
Published in
3 min readJul 17, 2020

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Photo by Gift Habeshaw on Unsplash

I consider myself almost completely immune to marketing.

My parents raised me to distrust advertising. Commercials. Billboards. Internet ads. All designed to rip you off, they’d tell me.

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Editor @ Fortune 500 company by day. Used to write about personal finance. Now I just write about what I find interesting at the moment.