This $3,000 Bottle of Whiskey Shows the Power of Scarcity
It sells at a mark-up of over 1,100%
Published in
4 min readAug 13, 2020
Pappy Van Winkle sounds like a fictional character from a children’s book… It’s not. It’s a Kentucky-born whiskey brand that commands mark-ups of over 1,108% per bottle.
Each $299 bottle sells for over $3,600 on the secondary market, but if a bar is lucky enough to get their hands…
