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This Headhunter Has Nailed LinkedIn Virality Twice in 7 Days
9 lessons from 2 mega-viral posts
Getting one post to go viral is hard enough.
But two in the space of a week?
That’s exactly what Maria has managed.
She’s a headhunter living in London, and her posts about childcare have gone viral on LinkedIn.
Post number one — the one on the left (see above) — has reached 649K people. Post number two has reached over 2.25M.
Having dissected her content, I’ve picked out nine lessons you can apply to your own posts.
Let’s dig in.
Lesson #1: #MarchoftheMummies
There’s a reason for the signs.
Maria wrote the first sign she’s holding before taking to the streets:
“Join me this Saturday 29th of October for #MarchoftheMummies led by the tireless Joeli Brearley, author of Pregnant Then Screwed, as we demand Government reform on: childcare, parental leave, and flexible working.”
Would her posts have blown up at any time of the year? Maybe. Maybe not. There’s no denying the timeliness of the march helped, though.
Timing is everything.
Lesson #2: “Why Should I Pay For YOUR Child?”
The picture used in post two is a little ambiguous.
Did Maria say this?
You have to read on to find out. It’s only when you dig deeper that things start to make sense:
“To 585,000 of you who saw my £21,584 childcare bill — THANK YOU! Though it hit a nerve with some. Two very wrong things in particular…
1. Children are a lifestyle choice, why should the government / ‘I’ pay for YOUR child?
2. It’s not a gender issue”
Maria highlights the issues she saw in her comments to post number one. It’s not her saying, “Why should I pay for YOUR child?” This is only apparent by reading her post.
And in the world of attention, getting someone to read your next sentence is the game.
