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Tony From LC Sign Is The Most Relatable Brand Voice of 2025. Here’s Why.
Why Tony’s viral content proves that less is more in brand marketing.
There’s a new main character on your feed.
And no, it’s not another “relatable” brand trying to be your friend.
It’s Tony. From LCSigns.
You’ve seen the clips. Viral meme plays. Tony reacts.
Then, without missing a beat: “Anyway, if you need signs…”
No transition. No explanation. Just pure comedy, acrylic, and a confident plug.
It’s unpolished. It’s definitely chaotic.
And yet somehow, it works.
In a landscape full of brands trying too hard, Tony’s the one guy doing the exact opposite — and getting all the attention.
Not because he’s loud. Not because he’s outrageous.
But because there’s something about the way he does it that sticks.
If you’re wondering why a signage business is suddenly dominating the algorithm — and, more importantly, why people can’t seem to get enough of them— you’re not alone.
Let’s talk about why Tony from LCSigns might just be the most unexpectedly relatable brand voice of the year.
