Secret Deodorant’s Guerrilla Campaign Is an Example of Marketing Done Right

How to hijack current news the right way

David Wyld
Sep 29, 2019 · 7 min read
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Source: Secret Deodorant

Guerrilla Marketing Defined

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Source: https://twitter.com/JennaLaineESPN/status/1177219919454322688?s=20
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Source: Twitter (https://twitter.com/CarliLloyd/status/1176984483007881216?s=20)
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Source: https://twitter.com/JennaLaineESPN/status/1177336298882908162?s=20

“It is what it is. I signed up for this job. I knew what I was getting into when I got into it, especially at my position. I mean, that’s the NFL. That’s just what it is.’’ — Matt Gay

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Source: https://twitter.com/JennaLaineESPN/status/1177297844270698496?s=20
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Source: https://twitter.com/MarkHarlan_AD/status/1177298292272553984?s=20`

Better Marketing

Marketing advice & case studies to help you market…

David Wyld

Written by

David Wyld (dwyld@selu.edu) is a Professor of Strategic Management at Southeastern Louisiana University. He is a noted business consultant and writer.

Better Marketing

Marketing advice & case studies to help you market ethically, authentically, and efficiently.

David Wyld

Written by

David Wyld (dwyld@selu.edu) is a Professor of Strategic Management at Southeastern Louisiana University. He is a noted business consultant and writer.

Better Marketing

Marketing advice & case studies to help you market ethically, authentically, and efficiently.

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