Houdini’s marketing strategy was to go to a new town, walk into a press building, and get them to suspend him mid-air in a straitjacket. As he wound himself free, he gave everyone what they wanted: a free show to the audience, a free article to the press, and a sold-out show to himself the next day.
That was 100 years ago, but the fundamentals of marketing are still the same: if you know how to give people what they want, it’s your job to attract their attention. In other words, if you have a good product, then you need good marketing.
Today, the part we often forget is that, first, you have to be able to get out of a straitjacket. As a result, a lot of marketers talk their way into the press building, only to deliver a dud performance. In other words, if you don’t have a good product, don’t bother marketing.
Better Marketing is here for those of you who need to gather attention for a great product. Our goal is to help you become the kind of marketer the world desperately needs: the kind that can deliver and deliver the right way. We’ll cover every aspect of what it means to be that kind of marketer.
Every day, we’ll publish stories ranging from fundamentals to tips, from strategies to tactics, from how-tos to philosophy. We’ll bring you case studies from people succeeding in your niche. We’ll give you word-for-word templates and actionable scripts. We’ll cover the latest trends and time-tested, evergreen principles. We’ll supply you with long-term vision, creative ideas, and the tools to execute them today.
My name is Niklas Göke. I’m a self-taught writer and digital marketer. I’ve grown blogs to 200,000+ visitors, garnered 20 million views on Quora, and stay in touch with over 30,000 email subscribers across different lists.
I’m the editor of Better Marketing, and I look forward to serving you. Follow this publication and, together, let’s make some magic.