What Business Are You Really In?

If you’re too focused on your product, you’ll forget your customers’ true needs

Joshua VanDeBrake
Nov 7 · 5 min read
Photo by Elena Taranenko on Unsplash

Every major industry was once a growth industry. And every company that built those industries was once a growth company. Even companies that we now think of as old, tired, and slow. Even companies that have since disappeared. At one point, they were on the frontier of…

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Joshua VanDeBrake

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Integrated Marketing Manager. Sharing insights on digital transformation, storytelling, marketing, and psychology. joshvandebrake.com

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