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What Is Social Blogging? The Future Of Online Writing
All new online writers make the same mistake.
They start a blog.
The rationale tends to go something like this:
- “I own my own website/blog. It’s mine.”
- “I can design it & customize it the way I want to.”
- “I get to write what I want to write about.”
Notice how these are all “I” statements. Having a blog, for the vast majority of new online writers, is all about them. Their own “online home.” Their own words, saying what they want to say. Almost none of the emphasis is on the reader.
As a result, many new online writers go through the same painful learning process.
They start a blog. They spend hours (or thousands of dollars) designing it to their liking. Some even get their own logo created (hurrah!). Only to publish their first post or two and have their words fall on deaf ears. Why? Because nobody knows their blog exists. In order to drive readers, they have to post a link to their blog on social platforms — and what many of these new online writers don’t know (yet) is that social platforms don’t like external links very much. After all, why would Twitter, Medium, Facebook, or Quora be excited at readers leaving their party to go attend yours?
