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What Makes Limited Editions So Great?
How to boost your business with effective limited editions, no matter what you’re selling
I was never much of an M&Ms fan.
I’d gladly eat them if offered, but they would never make it to my shopping list. Until one day a few years ago, when I spotted a salted caramel limited edition in a local store.
I grabbed a bag, enjoyed it to the moon and back, and went on buying all the salted caramel M&Ms I could find in the following days. This scavenger hunt must have lasted two, maybe three weeks tops, and then there were none.
I haven’t been converted to buying regular M&Ms, but I do look towards their spot on the shelf ever since, hoping that the wonderful limited edition comes back.
What are limited editions, how do they work, and how long do they last?
In a nutshell, limited editions are small runs of items that are intended to create a sense of exclusivity or rarity among collectors. When referring to art, cars, wines, or vintage spirits, limited editions are considered a worthy investment.
Since scarcity carries of sense of immediacy and taps into the fear of missing out, it leads to an increase in demand and value. This is…
