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Why Does the iPhone Remain so Popular? Apple’s Brilliant Marketing.

There are phones that can do everything an iPhone can do (and even more) that cost less. But if you are an iPhone user, that probably doesn’t matter to you. Here’s why.

David O.
Better Marketing

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Photo by Bagus Hernawan on Unsplash

I can show you a phone that can do everything an iPhone can do (and even more) that costs a few bucks less than the iPhone. But if you are an iPhone user, all that doesn’t matter to you. You will still buy the more expensive iPhone.

Why? This is because when you buy the iPhone, you are not buying just a phone. You are buying status.

How I Got My iPhone

Late in 2018, I wanted to change my phone. I was one of the last men standing. It was a Java phone. Although I had an Android already, I felt the need to replace the Java OS with something modern.

The phone was used mainly for calls and texts. Every internet-savvy thing was done on the Android. But finally, when I made my decision about what to buy, it happened to be an iPhone.

The big deal is not the fact that I chose an iPhone. The big deal is the reason behind my choice. These are the reasons I told myself and my friends:

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